Ethical Content Marketing for Thoughtful Brands
Contributing to a future that's honest, greener & altrustic.
Content Marketing with a Conscience...
When you think of ethics you may associate it with zero-waste, plastic-free and reducing your carbon footprint. All good stuff! However ethical content marketing specifically focuses on how to attract ideal customers without tricks. It uses honest and transparent processes with emphasis on educating and inspiring change.
Ethical marketing doesn't endorse:
Would you like help navigating the principles and practices of ethical marketing?
What is ethical content marketing?
Why is it important?
It uses stories to educate, inspire and empower. It uses methods that doesn’t capitalise on mental health, encourage debt or trick people into buying.
It helps to build:
Content marketing is a subtle way of helping your audience to think of you, when they need to make a considered purchase!
How can I help?
My mission is to help tell the stories of brands who do good and support their communities.
I combine content writing and copywriting with UX influences for the distracted digital customer.
Hire me for:
I use a blend of strategy, analytics and paid advertising to reinforce your ethos and grow your tribe.
Hire me for:
I teach jargon-free lessons face-to-face (North Wales based) and online, to businesses and their staff.
Hire me for:
I work remotely in rural North Wales where I partner with UK businesses and agencies who wish to utilise ethical marketing practices, to help build a socially responsible and thoughtful world.
I’ve been in the digital industry 12+ years assisting the educational, technology, outdoor tourism and wellness sectors with content writing, strategy and training.
In my free time I teach yoga and host wellbeing retreats under my personal brand. I’m an avid hiker and paddle- boarder with my Labrador Bel!
Case study: A Girl for all Time
With a popular eCommerce shop, AGAT wanted to expand their indie-business with a product range that reflected their diversity and inclusion ethos. To do so would require a large initial investment.
It was decided that Crowdfunding would be an innovative way to keep costs low and minimise risk whilst testing the market.
Over a 3 year period, I helped to promote 4 crowdfunding campaigns and raised over £60,000. With the funds, the brand introduced 2 dolls of colour and their first boy doll!
Here’s a summary of the strategies I implemented.
I'd built the social channels (combined audience of 23k) by using real life stories to demonstrate to caregivers what a future would / wouldn't look like with/ without championing diversity. We built on that strategy, by launching the idea of dolls of colour and talked about how toys needed to be a fair representation.
AGAT already had a Facebook group for fans only. Here we had a large audience of doll collectors who'd already expressed keen interest in having new dolls to make clothes for. We used this group not only for market research but to give loyal fans special offers and exclusive updates.
Working with Chelsea over the last 5 years has been a delight - not only has she been a huge asset professionally, but she has become a personal friend as well.